Increasing Marketing ROI With WiFi Analytics

ABC_mockup_10-2017Sometimes solving one problem leads to powerful, unexpected benefits.

Atlanta Bread Company, a national chain of cafes, was struggling with slow, unstable customer Wi-Fi. When it found a solution that significantly increased Wi-Fi speed and strengthened security, the chain also discovered a source of enlightening data that it could use to boost its marketing.

Suddenly, we were able to find out how long people were staying inside our cafes… what their habits were, their frequency of visits; they gave us a multitude of data. Bloom Intelligence gave us the opportunity to offer high-speed Wi-Fi while building our sales as well.

- Bob Cross, Vice President of Operations, Atlanta Bread Company

Download this enlightening case study to learn how Atlanta Bread Company’s new customer Wi-Fi solution helped the chain:

  • Boost sales
  • Collect over 60,000 customer email addresses
  • Galvanize over 11,000 customer reviews
  • Increase Wi-Fi speeds by 50%
  • Enhance Wi-Fi security