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Special Bonus!

find out how world of beer increaseD customer email collection A whopping 752%

The World of Beer franchise was struggling with a nation-wide marketing problem: communicating promotions and special events to customers when they're visiting a location. The bars were collecting emails through their free customer Wi-Fi landing page, but were not satisfied with the number of email addresses they were collecting, which didn't line up with the number of daily guests. 

THE GOALS:

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  • Collect qualified customer information
  • Implement triggered marketing offerings

THE APPROACH:

  • Assessed current tech and marketing 
    programs
  • Installed Bloom Intelligence Wi-Fi analytics platform at 70 locations

THE RESULTS:

  • Increased monthly customer email collection 7.52 X!
  • Anticipating an 89% ROI within three months

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