Would you send the same message to work-at-home mothers who visit during lunch hours the same message you would send to your late-night happy hour crowd? Maybe you would, and maybe it would resonate with some of them. But wouldn’t it seem much more effective if you were able to send entirely different messaging to customers in each individual group?
You wouldn’t be wrong if you said yes. That’s the very idea behind customer segmentation
In this eye-opening guide, Improving Restaurant Marketing with Customer Segmentation, we take a deep dive into:
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