Special Bonus!
find out how world of beer increaseD customer email collection A whopping 752%
The World of Beer franchise was struggling with a nation-wide marketing problem: communicating promotions and special events to customers when they're visiting a location. The bars were collecting emails through their free customer Wi-Fi landing page, but were not satisfied with the number of email addresses they were collecting, which didn't line up with the number of daily guests.
THE GOALS:
- Collect qualified customer information
- Implement triggered marketing offerings
THE APPROACH:
- Assessed current tech and marketing
programs - Installed Bloom Intelligence Wi-Fi analytics platform at 70 locations
THE RESULTS:
- Increased monthly customer email collection 7.52 X!
- Anticipating an 89% ROI within three months
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